A crowded market can make it difficult to stand out in a sea of competition. That means you’re going to have to think outside the box to generate leads.
Be a Reliable Source
Become the premier source of information for home care management. If someone is looking for options and information, you want to be the first site they visit. Generate traffic through search engine optimization (SEO) with the help of industry keywords in blogs.
Discuss home care trends, best practices, and agency services. Highlight the ways you stand out from the competition, like using home care software. Ease, efficiency, and reliability will get your foot in the lead generation door.
Current clients remain the top referral source to lead generation. Implementing an online review program will create a platform where potential leads can read about other clients’ first-hand experience.
Utilize your team of experienced individuals to provide insight via speaking forums and publications. Press releases, company updates, and new products will keep you in your current client’s line of sight and position you to cross paths with leads.
Third-party referral sites pass on the information of potential leads directly to home care agencies. These sites are helpful in the early stage of lead generation as it’s a simple marketing strategy that aligns you with your target audience.
Third-party referrals are the middleman that closes the gap between clients and the services they seek. While these sites require fees, you’re paying to market directly to those who’ve already expressed interest.
Social Media Lead Generation
Social media is one of the most efficient and cost-effective methods for lead generation. Posting to social media is a low-cost form of marketing that targets selective audiences based on their interests and online interactions.
You can generate leads through:
- Organic/paid marketing
- Social media groups/communities
- Sponsored advertisements
Social media takes leads through a marketing funnel, which allows you to establish contact and remarket to them with interactive videos and forms.